Personalized video
Simplify personalized video. Engage more clients.
As more organizations add personalized video to their marketing mix, they’re recognizing that personalized video production and distribution can be very difficult to execute at scale.
DCM has the solution that will make your life easier: PRSNL
![An engaged smiling woman.](https://www.datacm.com/wp-content/uploads/2024/02/PRSNL-header.png)
![PRSNL. Watch to learn. An engaged smiling woman.](https://www.datacm.com/wp-content/uploads/2024/02/PRSNL-header-MO@2x.png)
![PRSNL. Watch to learn.](https://www.datacm.com/wp-content/uploads/2024/02/prsnl-cta-watch.png)
Cut through the noise. Drive better outcomes.
PRSNL is an end-to-end solution for personalized video that builds on DCM’s +25 years delivering personalized messaging. It solves the challenges of complex video production, from building strategy and creative to weaving in customer data and executing at scale.
Whether you’re launching a product, onboarding a client, promoting a travel destination, or recognizing a loyal customer, PRSNL is a simple solution for creating professional, personalized videos that turn ordinary touchpoints into moments of magic and delight.
![Graphic pie chart on Attract, Engage and Retain](https://www.datacm.com/wp-content/uploads/2023/01/deepen-engagement-graphic-chart.png)
The power of personalized video: stronger engagement
![76 percent](https://www.datacm.com/wp-content/uploads/2024/02/Union.png)
of consumers get frustrated when brands don’t personalize interactions
Sources: McKinsey, Salesforce
![72 percent](https://www.datacm.com/wp-content/uploads/2024/02/Union-1.png)
of consumers expect brands to understand their needs
![89 percent](https://www.datacm.com/wp-content/uploads/2024/02/Union-2.png)
of businesses expect brands to understand their needs
Your relationship. Our heavy lifting.
With PRSNL there’s no complicated outsourcing, no coordinating different suppliers. We take you from strategy to “Send”, leveraging your customer data to deliver high-impact videos that meet your business goals while freeing up your back end.
![strategy icon](https://www.datacm.com/wp-content/uploads/2024/02/icon-strategy.png)
Step 1: Strategy
• Identify target audience
• Establish message
• Define outcome
![marketing tools icon](https://www.datacm.com/wp-content/uploads/2023/10/marketing-tools.png)
Step 2: Creative
• Storyboard video
• Develop and personalize content
![Hosting cloud icon](https://www.datacm.com/wp-content/uploads/2024/02/icon-hosting-e1708359190738.png)
Step 3: Hosting
• Host videos on the cloud
• Render personalized videos at scale
![Email distribution icon](https://www.datacm.com/wp-content/uploads/2024/02/icon-distribution-e1708359207654.png)
Step 4: QC & Distribution
•Proof videos
• Send via personalized email
![reporting analytics icon](https://www.datacm.com/wp-content/uploads/2024/02/icon-reporting-analytics-e1708359228639.png)
Step 5: Reporting & Analytics
• Provide assessment of post-campaign ROI
Rigorous privacy protection
We maintain tight control over all aspects of data management, from integrity and validation to processing, integration, and purging.