Data management & analytics
Great marketing begins with good data
Know customers better, reach them in the right channel, and measure your performance with insightful, actionable data analytics.
Data is the secret sauce behind successful marketing
Clean, current data provides a deeper understanding of your customer, the ability to personalize communication on a 1:1 basis, and the insight to know what worked and what could be improved next time.
Depend on our team of business analytics experts to supercharge your marketing with highly relevant messages, images, and graphics that grab your customers’ attention and compel them to act.
What we do
1:1 marketing
Show them you know them—and there’s no better way to do it than by marketing to them personally through the right combination of data, logic, and design. In addition to direct marketing, we can help you customize your location-based campaigns and create personalized videos.
Data integration
No matter how disparate your sources, we transform them into ready-to-use records through validation, cleansing, standardization, duplicate elimination, email validation, address correction, custom data parsing, and National Change of Address (NCOA) services for both Canadian and U.S. records. For email addresses, recipient and domain validation is also available.
Data segmentation
From geotargeting and demographics to behavioural segmentation and psychographic insight on variables such as values and lifestyle, we dig deep to generate the data analytics that tell you what makes your customer tick.
Do more with your data
Do more with your data
Sharad Verma
Senior Vice President, Strategy & Marketing
It takes insight and foresight to assess big-picture challenges and turn them into meaningful opportunities, supported by the right solutions. Sharad is a master of interpreting complex client requirements and market trends, and responding with ideas grounded in both evidence and aspiration.
With over 25 years of experience in digital marketing and management consulting, Sharad has helped a diverse set of clients create value through innovative marketing and consumer solutions. Backed by his own entrepreneurial experience founding and running a successful digital agency, he brings together DCM’s multi-disciplinary teams to solve problems and drive sustainable business performance for our clients.
My job is to unify our teams around one central mission: to ensure our customers get the best solutions for their business—from strategy to execution—that will improve the bottom line.”