Location-specific marketing
Smart allocation of marketing collateral
OptiChanl helps you automate complex location-based brick and mortar advertising, including retail marketing and visual merchandising. Improve the efficiency and impact of your collateral and POP materials through smooth, accurate distribution.
The right type and quantity of marketing assets in the right location, on time, every time
Relying on manual spreadsheets to get marketing material across many unique locations can be an
exhausting process. It consumes resources and is prone to error—wrong assets, wrong location; too much collateral, or not enough.
OptiChanl automates the entire workflow.
It begins with location auditing: the ability to query each location’s attributes, then define location-specific campaigns and collateral based on local demographics, psychographics, and physical characteristics—urban vs. rural, mall vs. standalone, number of windows, floor space, shelving, and on and on.
OptiChanl captures every unique attribute, automating the complex calculations required for collateral production and allocation. It’s a complete solution that simplifies merchandising and includes flawless printing, custom kitting, and reliable delivery.
The result? Faster time to market through simpler, shorter cycles that ensure accuracy; lower stress and chaos for retail merchandising staff; and reduced waste from delivering the right POP materials to the right locations.
Powerful features
Location auditing
Location audits generate a detailed 3D model of each store, including all attributes—not just physical, but related demographics too.
Smart allocation
Intuitive templates use location attributes to simplify complex allocation and automate calculations of total quantities.
Campaign database
Centralize all marketing activity, with features like filtered searching and the ability to easily replicate campaigns and assets.
Printing & kitting
Simplify distribution with expert printing and intelligent kitting: View locations, assets, and pack-out details per kit version, calculating variations automatically and generating clear, matrixed reports.
Location portal
Enable local staff to manage stores more easily through automated purge notifications, reorder updates, shipment tracking, and set-up instructions specific to each store.
Inventory tracking
Track each individual asset, automating replenishment requests for all locations, and enabling them to review orders and track shipments.
Proven benefits
Cost savings
More efficiency and less manual input speeds up processes and reduces costly rework.
Less waste
No more ordering extra “just in case”. You always get the right assets, in the right quantity.
More strategic planning
Greater oversight and insight across your network help you optimize assets for each location, improving impact and in-store experience.
Peace of mind
We support every step of your merchandising workflow, removing the complexity and enabling staff to work on higher-value tasks.
Average yearly time savings for a financial services client
less time spent executing and distributing campaigns
less time spent kitting assets to align with different locations
less time lost on incorrect printing, significantly reducing waste
Success stories
We’ve helped a tier-one bank achieve marketing simplicity.
1 min read
Let’s speed up and simplify your in-store marketing.
Request a demo of OptiChanl today.
Let’s speed up and simplify your in-store marketing.
Request a demo of OptiChanl today.
Steve Livingstone
Senior Vice President, Digital
When our clients are looking for real-world guidance on how technology can improve their businesses, Steve leads the way. An award-winning sales leader with an exceptional track record in enterprise account management and digital transformation, he helps organizations use digital solutions to simplify and modernize complex workflows.
Most recently Director of Sales at a multi-national digital consulting agency, he has helped transform some of the biggest brands in North America. Drawing from experience that includes SaaS/cloud, data, and analytics, he builds and supports game-changing digital strategies that make DCM’s clients more efficient and uncover new opportunities for them to grow. Steve holds a Bachelor of Arts from Queen’s University.
Digital evolution is constant: The learning and improving never stop. That’s what excites me about what I do—the fact that there is always a better, more innovative way to do things. Continually exploring that, and seeing the impact it has for clients, is very satisfying.”