Personalized video
Simplify personalized video. Engage more clients.
As more organizations add personalized video to their marketing mix, they’re recognizing that personalized video production and distribution can be very difficult to execute at scale.
DCM has the solution that will make your life easier: PRSNL
Cut through the noise. Drive better outcomes.
PRSNL is an end-to-end solution for personalized video that builds on DCM’s +25 years delivering personalized messaging. It solves the challenges of complex video production, from building strategy and creative to weaving in customer data and executing at scale.
Whether you’re launching a product, onboarding a client, promoting a travel destination, or recognizing a loyal customer, PRSNL is a simple solution for creating professional, personalized videos that turn ordinary touchpoints into moments of magic and delight.
The power of personalized video: stronger engagement
of consumers get frustrated when brands don’t personalize interactions
Sources: McKinsey, Salesforce
of consumers expect brands to understand their needs
of businesses expect brands to understand their needs
Your relationship. Our heavy lifting.
With PRSNL there’s no complicated outsourcing, no coordinating different suppliers. We take you from strategy to “Send”, leveraging your customer data to deliver high-impact videos that meet your business goals while freeing up your back end.
Step 1: Strategy
• Identify target audience
• Establish message
• Define outcome
Step 2: Creative
• Storyboard video
• Develop and personalize content
Step 3: Hosting
• Host videos on the cloud
• Render personalized videos at scale
Step 4: QC & Distribution
•Proof videos
• Send via personalized email
Step 5: Reporting & Analytics
• Provide assessment of post-campaign ROI
Rigorous privacy protection
We maintain tight control over all aspects of data management, from integrity and validation to processing, integration, and purging.
Let us help you get PRSNL with your clients.
Request a demo of PRSNL today.
Let us help you get PRSNL with your clients.
Request a demo of PRSNL today.
Steve Livingstone
Senior Vice President, Digital
When our clients are looking for real-world guidance on how technology can improve their businesses, Steve leads the way. An award-winning sales leader with an exceptional track record in enterprise account management and digital transformation, he helps organizations use digital solutions to simplify and modernize complex workflows.
Most recently Director of Sales at a multi-national digital consulting agency, he has helped transform some of the biggest brands in North America. Drawing from experience that includes SaaS/cloud, data, and analytics, he builds and supports game-changing digital strategies that make DCM’s clients more efficient and uncover new opportunities for them to grow. Steve holds a Bachelor of Arts from Queen’s University.
Digital evolution is constant: The learning and improving never stop. That’s what excites me about what I do—the fact that there is always a better, more innovative way to do things. Continually exploring that, and seeing the impact it has for clients, is very satisfying.”