Email marketing
Make the most of this powerful marketing channel
Reach your customers more effectively through email marketing that combines our full-service digital team with a national print network and in-house marketing agency.
More reach. More ROI.
Email still reigns supreme when it comes to reliable, cost-effective, measurable marketing. Email is everywhere—over 4 billion people use it daily—and it’s still growing.
Whether you’re using it to launch a product, welcome new members, or deepen brand loyalty, let us build and execute an email marketing strategy that maximizes your investment and achieves your goals, but does it more simply through all-in-one support.
What we do
Develop a strategy
The first step is to define your audience and objectives. Lead-gen? Loyalty? Awareness? Do we need a landing page? Sign-up form? Video link? Our team brings it all together.
Build your list
Leverage your customer data, or let us build a list from the ground up, with clean, deliverable records segmented for maximum targeting and response.
Optimize content
From engaging subject lines to SEO-friendly landing pages, we make sure your entire campaign is designed with optimal performance in mind.
Personalize it
Our decades of 1:1 marketing experience can turn your email into a more meaningful message that has a greater chance of being opened.
Test and deploy
Your email is tested and refined until it’s just right and ready to go.
Report and analyze
We track and evaluate the effectiveness of each campaign through detailed reporting and follow-up, determining what to improve in future campaigns.
Email gets results
Extend your reach
Email is the #1 channel for marketing reach, with billions of people using it every day.
Control costs
Email offers by far the highest return on your marketing investment, and our email automation will streamline and simplify the whole process.
Segment & personalize
Send targeted messages based on age, lifestyle, buying habits, and more—then personalize them to drive click-through and conversion rates.
Gain insight
Measurable analytics track the performance of your campaign, while letting you gather customer information through forms and landing pages.
Let’s make your next email campaign the best ever.
Let’s make your next email campaign the best ever.
Sharad Verma
Senior Vice President, Strategy & Marketing
It takes insight and foresight to assess big-picture challenges and turn them into meaningful opportunities, supported by the right solutions. Sharad is a master of interpreting complex client requirements and market trends, and responding with ideas grounded in both evidence and aspiration.
With over 25 years of experience in digital marketing and management consulting, Sharad has helped a diverse set of clients create value through innovative marketing and consumer solutions. Backed by his own entrepreneurial experience founding and running a successful digital agency, he brings together DCM’s multi-disciplinary teams to solve problems and drive sustainable business performance for our clients.
My job is to unify our teams around one central mission: to ensure our customers get the best solutions for their business—from strategy to execution—that will improve the bottom line.”