DCM discusses the evolution and importance of DAM with one of its founders, David Lipsey.
September 29, 2022
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“It is nice how DAM gives us both the opportunity to cascade workflows through and around and about different parts of a company, and also to see a dramatic improvement, even in a short time, in accuracy, and hopefully, efficiency.” David Lipsey, a founder of the field of digital asset management |
Digital asset management (DAM) has evolved from a publishing and content tool to a competitive differentiator for any business, no matter the sector. Digital assets have transformed into digital currency, and DAM is the enabling technology that drives a limitless digital future.
In conversation with David Lipsey, DCM’s Shelly Anwyll, Senior VP, Emerging Markets, uncovers why every company needs to invest in a powerful DAM solution and an experienced DAM partner.
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