Want more ROI from your socials? Introducing Zavy, an advanced AI analytics powerhouse
December 2, 2024
While businesses continue to look for new ways to leverage the power of social media, they also continue to grapple with the fact that social ROI can be difficult to pin down.
Enter Zavy, a software platform recently acquired by DCM that helps you make your socials more effective through features like:
Side-by-side comparisons with competitors
Easy-to-understand scoring based on engagement and sentiment
Instant reports you can download straight to PowerPoint
Zavy’s simple yet specific insight lets you see exactly what’s working on social media, then helps you do more of it, faster and better. An intuitive interface in a Software-as-a-Service format, Zavy makes social analytics easier to gather, and act on.
Spending on social advertising is estimated to reach $256 billion globally by 2028, according to Statista. Bearing that in mind, data-based analytics will only become more important as marketers look to tools like Zavy to help them take a more evidence-based approach to social strategy.
Read our press release on acquiring Zavy.
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